ACTO at Fierce Pharma Week

Philadelphia, PA | Sep 8-11, 2025

ACTO is excited to be part of Fierce Pharma Week, where 1,000+ life sciences leaders in marketing, sales, medical affairs, scientific communications, product planning, commercial development, and PR come together to connect, share insights, and explore the future of product launches and brand strategy in today’s rapidly evolving landscape.

As the only software company dedicated exclusively to AI-driven commercial excellence in life sciences, ACTO has partnered with over 50 pharma, biotech, and medtech organizations to boost commercial outcomes and brand performance by strengthening field team competence and confidence.

If you are attending Fierce Pharma Week, be sure to connect with us!

Secure a spot

MEET US ONSITE

Schedule time to catch up with ACTO at Fierce Pharma Week – meet with our CEO Parth Khanna, who is speaking at the event and Rob Ritcher, our VP of Sales and local Philly resident!

Learn how ACTO can help you:

Prepare your field teams for product launch success
Ensure message consistency in the field
Drive brand results through improved field team-HCP interactions

Parth Khanna

Cofounder & CEO

Rob Richter

Vice President of Sales

ATTEND OUR KEYNOTE SESSION

Join ACTO CEO Parth Khanna for a Pharma Marketing General Session on Thursday, September 11 at 11:30 AM!

Session details:Practice Makes Personalization Possible: How AI Roleplay and Digital Cloning Drive More Engaging HCP Conversations

HCPs have consistently shared that face-to-face meetings with field reps remain their preferred communication channel and the most effective in influencing their prescribing behavior.Yet very little has been done to help pharma reps practice HCP conversations in a realistic and personalized way.

Field reps know their HCPs personally and Marketing understands how those HCPs engage across omnichannel touchpoints—but how can you connect these insights to build a complete view of the HCP that can help reps maximize the impact of every conversation?

In this session, we’ll explore how AI-simulated roleplay, designed specifically for pharma field teams, bridges that gap. You’ll learn how this approach can:

Build rep confidence and competence in delivering key brand messages
Guide reps to personalize conversations in real time
Generate actionable insights to refine coaching and drive brand strategy pull-through

By practicing with AI avatars that mirror their real HCPs, reps sharpen their skills, tailor their interactions, and deliver more meaningful conversations—leading to better HCP engagement and stronger brand performance.

Parth Khanna

Cofounder & CEO

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Secure a spot!

Schedule a dedicated time to chat with us