ACTO Launches LAICA RepAssist™: The First GenAI Knowledge Assistant Built Specifically for the Life Sciences Industry

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AI-Powered Intelligent Field Excellence for
Life Sciences

Ensure field reps are always competent and confident in face-to-face HCP interactions

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Empowering Field Reps

Biopharma Sales, Marketing, and Medical teams trust ACTO to improve customer engagement and brand performance by turning field professionals into “Masters of the Message” who engage HCPs and their support teams with authority and impact.

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Our customers agree with us

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Why ACTO?

While an omnichannel approach to HCP marketing has many benefits including the ability to control the message, personalize the delivery, and measure the impact, it has put a spotlight on the “Wild Card” nature of the field sales rep. How do you know what they are actually saying to HCPs out in the field? ACTO helps you transform your “Wild Cards” into “Masters of the Message” for better HCP access, engagement, and brand performance.

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1

Give your reps the power of AI

With ACTO, you can give field reps easy access to everything they need with AI-powered, voice-enabled search to access MRL-approved content and messaging.

2

Control the message

ACTO makes it easy for field reps to review and remember brand and clinical messages with key takeaways from training, talk tracks for core visual aids, and tips from coaching.

3

Measure the impact

With ACTO, commercial leaders have unparalleled visibility into where field reps are excelling and where they need help, so they can intelligently elevate field excellence.

Interested?

Want to see what intelligent field excellence in Life Sciences looks like?
Get a personalized product demo of ACTO today!

It's time to change

The “old way” of learning no longer works
0%
Knowledge retention one week after training
0%
Content never used by sales reps
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Sales reps can’t find the information they need

OUR SOLUTIONS

Made for Life Sciences

The ACTO platform was built specifically to meet the needs of the Life Sciences industry.


Sales & Commercial Excellence

Strengthen your field reps’ competence and confidence to improve HCP access, engagement, and preference

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Marketing & Brand

Make sure field reps are using marketing assets and delivering the brand message with accuracy and impact

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Medical Affairs

Ensure pull-through and maximum retention of clinical knowledge with your MSLs

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Commercial Learning & Development

Make training a joy for your reps and equip them for continuous learning in the flow of work

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“ACTO has changed the way our sales force operates in a very positive way. We love how it speeds up our sales cycle, puts time back in our day and encourages continuous learning.”

Ryan Kindig

Sales Trainer and Territory Manager
Monaghan Medical

Resources

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Video

Meet LAICA RepAssist

How can an AI knowledge assistant designed for Life Sciences help field reps get the product information they need during in-person HCP interactions in a quick and compliant manner?

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EBOOK

The Critical Gap in Pharma Omnichannel Marketing

Face-to-face rep meetings are the most desired and effective channel with HCPs, yet these interactions are the hardest to control and measure. How do you bridge this gap?

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Blog

Do Your Reps “Lay Dying” In Front of HCPs?

Rep materials can read as a William Faulkner novel—many words, hard to follow. What if you gave them CliffsNotes?

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Interested?

Want to see what intelligent field excellence in Life Sciences looks like?
Get a personalized product demo of ACTO today!

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