The Evolution of Coaching in Life Sciences: How Learning, Data, and AI Have Converged for Impact
Over the past two decades, the Life Sciences industry has witnessed a remarkable transformation in how field teams are trained, coached, and supported. What began as a compliance-driven requirement to certify reps has evolved into a powerful strategy to improve field team performance.
Listen to this panel of industry experts, including Derek Lundsten, Chief Culture Officer at LifeGuides, Carl Wooton, Chief Consulting Officer at Wooten Consulting, and Parth Khanna, CEO and Founder at ACTO, as they reflect on the evolution of coaching and certification over the past 20 years and how that foundation led to the AI-simulated roleplay we have today. The panel also discusses how uniting insights from training, coaching, and certification programs can drive more effective reinforcement activities and elevate field impact.
In this session, you’ll learn:
- How AI Roleplay has been built on the back of 20 years of innovation in Life Sciences training and coaching
- Why having multiple certification formats (face-to-face, video, or AI-simulated) is important in this industry
- How combined insights from AI-simulated practice, training, and coaching can reveal opportunities for performance improvement
Executive Summary
AI Built for Pharma: Why Out-of-the-Box Beats Build-from-Scratch
AI in pharma is evolving fast. Industry leaders from Alnylam, Novartis, and ACTO argue that purpose-built AI often beats custom builds—delivering speed, compliance, and impact. ACTO offers a proven, scalable AI platform tailored to life sciences.