Marketing & Brand

The evolving needs in

Marketing & Brand

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Ensure Message Consistency

Make it easy for field-based teams to deliver your brand message with accuracy and impact

Increase Asset Use in the Field

Make your marketing materials and sales aids easy for field-based teams to find and use in HCP interactions

See What’s Working

Understand your field-based teams' competence and confidence in brand messaging

“ACTO combines Sales Training and Sales Enablement into one tool. It’s an easy-to-use platform for sales reps to find sales and marketing content.”

Dan Mellon, Project Manager,
Sales Operations, Philips Respironics

What can ACTO do?

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Talk Tracks for Any Asset

Provide field-based teams access to marketing assets with overlaid context so they can present accurately and in a more personal way to health care providers (HCPs)

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Help Field-based Teams Find What They Need

Allow field-based teams to find marketing materials and sales aids with smart voice-enabled search, so they have they have what they need in a matter of seconds

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Get Performance Insight

Gain visibility into which territories, and field-based teams are competent and confident delivering the brand message

Trends in Marketing & Brand

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increase in new patient starts when reps use content during HCP calls 1
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more content created by pharma brand teams than year prior 1
0%
of field content is never or rarely used 1

The Critical Gap in Pharma Omnichannel Marketing

Face-to-face rep meetings are the most desired and effective channel with HCPs, yet these interactions are the hardest to control and measure. How do you bridge this gap?

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Interested?

Want to see what intelligent field excellence in Life Sciences looks like?
Get a personalized product demo of ACTO today!

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