ENGAGE

Ensure training pull-through and knowledge retention with practice, coaching, and real-world application in the field using ACTO.

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ENGAGE

Ensure training pull-through and knowledge retention with practice, coaching, and real-world application in the field using ACTO.

AI ROLEPLAY

Designed to improve customer engagement, CxZone by ACTO helps field teams master clinical conversations in a fast, flexible, and feedback-rich environment tailored to the unique nuances of the Life Sciences industry.

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PRACTICE THAT IS “REAL”

Other AI roleplay avatars may look like doctors — but do they act like them?


With CxZone, reps and MSLs can practice realistic HCP interactions tailored by role, specialty, call type, and even mood. Background information about the HCP such as patient population, care setting, or a preference for data-driven conversations, can be added to make the interaction even more personalized and authentic. When avatars think and respond like actual HCPs, practice feels real — and field readiness follows.

Update Practice

CONVERSATIONS THAT ARE ACCURATE

In the Life Sciences industry, conversation accuracy and compliance are paramount.

With CxZone, HCP avatars match and challenge your field teams by referencing resources from Veeva Vault, training platforms, or other systems where your approved resources reside.

As a Certified Veeva Technology Partner, our seamless integration is trusted, certified, and proven. Integration is turn-key, and Veeva Vault content auto-syncs, ensuring materials referenced in CxZone are always accurate, approved, and up to date.

Content Management

A FAMILIAR AND FLEXIBLE EXPERIENCE

CxZone gives field professionals a judgment-free, on-demand practice environment that feels familiar because it aligns with their training experience. You can configure CxZone to reflect your company’s specific sales methodology or engagement model using your unique labels, descriptions, and objectives to define the conversation stages and evaluation criteria.

While simulations are structured, conversations can be free-flowing or follow a guided Q&A format. Field professionals also have the freedom to practice the full conversation or focus on a specific stage they want to strengthen and develop.

Stages and Set Up

INSTANT, DETAILED FEEDBACK

After each simulation, field professionals instantly receive an overall assessment of strengths and areas for improvement, along with measurements across five key skill areas and detailed feedback on their performance on each skill.

Unlike generic AI roleplay tools, CxZone goes beyond basic sales skill development, focusing on what matters most in HCP conversations — clinical fluency and product messaging — receiving specific “Clinical IQ” and “Messaging” scores and feedback.

CxZone Scores

A REASON TO RETURN

Sales reps are naturally competitive—so why not use that to your advantage?

CxZone is the only AI roleplay tool that incorporates gamification into the experience. Gamification makes practicing fun, engaging, and even addictive by providing dashboards that track skill improvement over time, practice streaks, and performance trends that activate field professionals’ competitive nature and encourage continued practice and improvement.

The result? Field teams that are more confident, competent, and ready for the real deal.

CxZone Streak

"While reps are trained on new marketing content, it is hard for them to remember the talking points in the moment of need. With TalkTRx, reps can review the key message points in a matter of minutes."

Tyrone Hollie
Director of Learning Technology & Field Onboarding,
Training
Curriculum & Development
Ipsen

Read now

COACHING

Even when teams are remote and distributed, manager coaching remains essential to success. ACTO helps strengthen the manager-field team relationship by making connected, continuous coaching a reality.

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ACTIVATE FIELD COACHING REPORTS

Ride-alongs are a great opportunity for field professionals to receive on-the-spot feedback, but unfortunately, Field Coaching Reports (FCRs) in Life Sciences are often treated as a check-the-box exercise instead of an opportunity to drive meaningful and actionable development and dialogue.

On ACTO, FCRs become active, ongoing coaching tools that keep conversations alive between ride-alongs. Managers can support verbal feedback with targeted next steps — from reinforcement training to video scenario verbalization or AI-simulated roleplay — all within ACTO.

By turning FCRs into actionable development tools, you can strengthen performance, relationships, and communication skills, driving better outcomes in the field.

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CONNECT THROUGH VIDEO COACHING

Scenarios by ACTO is a valuable video coaching tool that helps field teams transition from the training environment to the real world, while enabling managers to stay connected through remote coaching between ride-alongs.

Grounded in real-world situations, Scenarios helps managers and peers refine their brand story, strengthen objection-handling, and build confidence in every interaction — resulting in stronger, more aligned field teams across roles.

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DATA-DRIVEN COACHING

To truly demonstrate the impact and value of coaching, you need a platform that delivers clear visibility into progress and measurable outcomes.

With OmniSight by ACTO, commercial leaders gain a direct line of sight into how reps and MSLs are performing through FCR and video scenario coaching scores—tracked over time and across key competencies. This level of insight allows you to:

  • Link coaching activities to specific skill areas and monitor individual or team growth
  • Target reinforcement and pull-through training to address skill gaps and accelerate improvement
  • Identify best practices and performance drivers that can be replicated and scaled across the organization

By applying a data-driven approach to coaching with OmniSight, you can drive stronger field force engagement, elevate competencies, and ultimately boost bottom-line performance.

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"While reps are trained on new marketing content, it is hard for them to remember the talking points in the moment of need. With TalkTRx, reps can review the key message points in a matter of minutes."

Tyrone Hollie
Director of Learning Technology & Field Onboarding,
Training
Curriculum & Development
Ipsen

Read now

FIELD MEETINGS

Make your next product launch meeting, national sales meeting (NSM), plan of action (POA) meeting an energizing experience that is memorable, effective, and fun.

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Connect Training to Events

Set your field teams up for success by equipping them with pre-work, registration, and personalized agendas — all in one unified environment for the best learning experience.

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Boost Event Engagement

Guarantee learner engagement with interactive polls, quizzes, gamification, and leaderboards that make your live events fun and unforgettable.

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Drive Post-Event Momentum

Track learning impact, pull-through, and field performance post-event with powerful analytics that prove training effectiveness and deliver real-time insights to identify risks, close knowledge gaps, and support reps in the field.

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"While reps are trained on new marketing content, it is hard for them to remember the talking points in the moment of need. With TalkTRx, reps can review the key message points in a matter of minutes."

Tyrone Hollie
Director of Learning Technology & Field Onboarding,
Training
Curriculum & Development
Ipsen

Read now

MESSAGING

Give field-based teams concise summaries of MLR-approved content to ensure they present assets to HCPs in an accurate and personalized manner.

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KEY TAKEAWAYS

Life Sciences field reps and MSLs must understand, retain, and use a tremendous amount of information, from product and brand messaging to clinical evidence and market access information.

With Key Takeaways, helpful summaries can be added to any resources in ACTO, making it easy for reps to quickly recall the key points of important assets and training material and best practices for use.

Key Takeaways ACTO

TalkTRx

TalkTRx™ by ACTO provides field-based teams with access to current and approved content on Veeva Vault PromoMats and Vault MedComms while providing important context to help them use the materials in HCP interactions.

With TalkTRx, you can give field-based teams key takeaways, best practice tips, or even a short video to show them how to speak to a core visual aid, clinical reprint, or other approved asset on Veeva to help them prepare for live meetings.

Providing this quick and easy reference helps field professionals understand the value of marketing materials and know how to speak to them, which increases use and ensures message consistency.

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Detailing

With Present by ACTO, field professionals can personalize their HCP interactions by creating custom “playlists” of MRL-approved content that they can present live and share via email with their HCPs, allowing them to deliver relevant information in a memorable way.

Present also provides your field-based teams with in-app engagement analytics so they can see how HCPs are interacting with their asset playlists. This insight can help them understand which resources are the most meaningful to their HCPs, and help direct their next conversation.

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"While reps are trained on new marketing content, it is hard for them to remember the talking points in the moment of need. With TalkTRx, reps can review the key message points in a matter of minutes."

Tyrone Hollie
Director of Learning Technology & Field Onboarding,
Training
Curriculum & Development
Ipsen

Read now

Interested?

Want to see what intelligent field excellence in Life Sciences looks like?
Get a personalized product demo of ACTO today!

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