Recent research reveals a pervasive issue with field teams using unapproved messaging and content with their HCPs. Of the 192 CL&D professionals surveyed, here’s what the research found:
- 74% of CL&D professionals believe field teams use unapproved content and messaging
- 50% of the leaders said they catch this behavior weekly, monthly, or quarterly
- 93% of the leaders that catch this behavior said it has a direct negative impact on their company
Most respondents agreed that the number one way to combat this behavior is through continuous learning. Read the full research report and get insights and strategies to reduce this risk.