Liv Williamsen is a medical device industry leader with nearly 20 years of experience, and has worked with a wide range of medical device companies from a Fortune 50 company to small start-ups. She has been responsible for building new markets in and outside of the US, leading sales & marketing teams, developing and running training programs for sales and healthcare providers, and building growth & sustainability strategies.
Vice President of Marketing at ExplORer Surgical
What you’ll learn in this episode:
- How the medical device industry evolved over the years
- The role education plays in medical device commercialization
- What an ideal relationship between a medical sales rep and a healthcare provider looks like