Episode 7: How is Technology Reshaping the Medical Device Industry?


Liv Williamsen is a medical device industry leader with nearly 20 years of experience, and has worked with a wide range of medical device companies from a Fortune 50 company to small start-ups. She has been responsible for building new markets in and outside of the US, leading sales & marketing teams, developing and running training programs for sales and healthcare providers, and building growth & sustainability strategies.

Liv Williamson

Vice President of Marketing at ExplORer Surgical

What you’ll learn in this episode:

  • How the medical device industry evolved over the years
  • The role education plays in medical device commercialization
  • What an ideal relationship between a medical sales rep and a healthcare provider looks like