Meet LAICA: The AI Knowledge Assistant for Life Sciences Field-based teams
LAICA (Life Sciences AI Conversational Assistant) by ACTO ensures your field-based teams always have what they need and know what to say to communicate with confidence and impact when they meet with HCPs.
What makes LAICA unique?
Built specifically for the Life Sciences industry, LAICA is the only AI knowledge assistant that provides field-based teams with succinct, accurate, Marketing, Regulatory, and Legal (MLR)-approved answers to questions they have about disease state, product information, clinical evidence, market access, the competitive landscape, or other critical information, in their moment of need.
The next generation of LAICA will offer a deeper level of personalization and intelligence to help field professionals prepare more efficiently and engage HCPs with greater confidence and relevance.
FIND OUT MORE
ACTO Announces Next-Gen LAICA™
An expanded “Knowledge Universe” and emotional intelligence will deliver sophisticated, context-aware conversations
The AI Pick for Pharma 2025: Field Rep Knowledge Assistants
This year’s pick is AI knowledge assistants to help your reps with messaging and information when they out in the field.
“Helping our field-based teams have impactful, personalized conversations with HCPs is the ultimate goal. LAICA will help make this possible by giving field professionals fast, role-specific access to the knowledge they need, along with relevant suggestions — improving pre-call planning and raising the quality of every HCP interaction.”
Lisa Dreher
Director of National Sales Training
Currax Pharmaceuticals
What can LAICA do?
Accurate and relevant
LAICA includes several connectors to pre-configured, approved content and data sources, enabling faster, more accurate responses to field inquiries:
- Promotional and scientific content such as that from Veeva Vault PromoMats and MedComms
- Training content, journal articles, and real-time customer insight data
- Market access, reimbursement, and prescription data
This broader “Knowledge Universe” significantly enhances LAICA’s cognitive intelligence — its ability to process complex inputs and generate precise, compliant answers.
Role-specific and personalized
LAICA is a truly intelligent, role-aware assistant that delivers personalized, contextual responses and suggestions field teams can rely on in real-time.
By integrating data on individual field professionals’ training progress, competency, and confidence, LAICA can tailor its responses to match the user’s experience level.
LAICA also offers proactive suggestions, helping field professionals deepen their understanding of key topics and prepare more thoroughly for HCP conversations.
Easy to access
LAICA empowers your field teams with instant access to the information they need—anytime, anywhere—through a friendly, conversational interface. Field professionals can connect with LAICA on their phones or iPads using voice or text, and now even seamlessly access it directly within Veeva CRM X-Pages.
Interested?
Interested?
Want to see what intelligent field excellence in Life Sciences looks like?
Get a personalized product demo of ACTO today!