Experience CxZone: An AI-Simulated Practice Space Made Specifically for Pharma Field Teams
Designed to improve customer engagement, CxZone helps field teams master clinical conversations in a fast, flexible, and feedback-rich environment tailored to the unique nuances of the industry.
What makes CxZone special?
CxZone prepares your field professionals for time-pressured, rapid-fire clinical conversations with HCPs by offering specialized practice areas focused on clinical fluency and product messaging, as well as AI practice partners that don’t just look like doctors, but think and respond like them.
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Impact of AI in Life Sciences
85%
Increase in field professional confidence using AI-simulated roleplay
2x
Increase in field professional scientific knowledge
71%
Increase in field professional engagement
“We’re excited to roll out CxZone because it reflects the real-world intensity of our field teams’ HCP conversations. We believe it will give our reps the confidence, clinical fluency, and on-demand practice they need to show up sharper in every interaction. This has the potential to be a real game-changer.”
Sheryl Bisson
Senior Training Manager, Sales Learning
Johnson & Johnson Vision
What can CxZone do?
Practice with a “real” HCP
Other AI-simulated roleplay tools might have an avatar that looks like a doctor, but do they actually behave like a doctor? Time is limited, their questions come fast, and the answers they expect must be accurate, concise, and clinically relevant.
CxZone understands the therapeutic space, speaks the language of medicine, and mirrors the emotional and intellectual tone of real-world HCP interactions, so reps get to practice with “the real thing.”
When HCP avatars think and act like real healthcare professionals, reps take the practice seriously—and the experience translates directly to field readiness.
Focus on what matters most
Conversations with HCPs aren’t traditional sales pitches—they’re clinical exchanges rooted in trust and evidence. What doctors care about most is patient safety, therapeutic efficacy, and making the best clinical decisions.
Unlike generic AI-simulated roleplay tools, CxZone goes beyond basic sales skill development with specialized practice areas focused on clinical fluency and product messaging.
And, ACTO’s pre-built Veeva integration allows CxZone to sync with the most up-to-date clinical and product content from Veeva PromoMats and MedComms, so your reps are always practicing with the most current information.
Make it Fun!
Sales reps are naturally competitive—so why not use that to your advantage? CxZone makes the experience engaging and even addictive by:
- Gamifying progress: Specific measurement scores and practice streaks
- Providing challenges: Conversation assessment based on your company’s unique training methodology, sales process, and coaching models
- Enabling self-competition: See performance trends over time and set personal bests
