Experience CxZone: An AI-Simulated Practice Space Made Specifically for Pharma Field Teams
Designed to improve customer engagement, CxZone helps field teams master clinical conversations in a fast, flexible, and feedback-rich environment tailored to the unique nuances of the industry.
What makes CxZone special?
CxZone prepares your field professionals for time-pressured, rapid-fire clinical conversations with HCPs by offering specialized practice areas focused on clinical fluency and product messaging, as well as AI practice partners that don’t just look like doctors, but think and respond like them.
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ACTO Launches CxZone
ACTO unveils CxZone, the first AI-simulated roleplay solution built exclusively for pharma field professionals
Where Precision Meets Pressure: AI Roleplay Built for Pharma Field Teams
Learn what makes an AI roleplay solution actually move the needle in pharma field team performance
From Simulation to Success: The Ultimate Guide to AI-Simulated Roleplay for Pharma Field Reps
Understand how to equip your reps with the tools they need to win clinical conversations—anytime, anywhere
Impact of AI-based Practice in Life Sciences
85%
Increase in field professional confidence using AI-simulated roleplay
2x
Increase in field professional scientific knowledge
71%
Increase in field professional engagement
“We’re thrilled about CxZone as it mirrors the dynamic nature of our field teams’ conversations with Eye Care Professionals. It will enhance our reps’ confidence and clinical skills, allowing them to excel in every interaction. This could truly be a game-changer.”
Sheryl Bisson
Senior Training Manager, Sales Learning
Johnson & Johnson Vision
EMPATHETIC AI
CxZone is built on ACTO’s proprietary Empathetic AI engine, which makes the AI-simulated HCP interaction realistic and personal. In CxZone, field professionals can model their practice avatar to match the type of HCP, therapeutic area, and mood that matches their target HCP.
CxZone also incorporates insight about your field professionals, such as their role, product set, and competency strengths and weaknesses, so HCP avatar questions and responses are hyper-relevant to elevate rep performance.
What can CxZone do?
Practice with a “real” HCP
Other AI-simulated roleplay tools might have an avatar that looks like a doctor, but do they actually behave like a doctor? Time is limited, their questions come fast, and the answers they expect must be accurate, concise, and clinically relevant.
CxZone understands the therapeutic space, speaks the language of medicine, and mirrors the emotional and intellectual tone of real-world HCP interactions, so reps get to practice with “the real thing.”
When HCP avatars think and act like real healthcare professionals, reps take the practice seriously—and the experience translates directly to field readiness.
Focus on what matters most
Conversations with HCPs aren’t traditional sales pitches—they’re clinical exchanges rooted in trust and evidence. What doctors care about most is patient safety, therapeutic efficacy, and making the best clinical decisions.
Unlike generic AI-simulated roleplay tools, CxZone goes beyond basic sales skill development with specialized practice areas focused on clinical fluency and product messaging.
And, ACTO’s pre-built Veeva integration allows CxZone to sync with the most up-to-date clinical and product content from Veeva PromoMats and MedComms, so your reps are always practicing with the most current information.
Tailored Simulations
Unlike generic AI roleplay tools, CxZone goes beyond basic sales skill development, focusing on what matters most in HCP conversations—clinical fluency and product messaging—and provides instant feedback aligned to your company’s unique training methodology, sales process, and coaching models.
Make it Fun!
Sales reps are naturally competitive—so why not use that to your advantage? CxZone makes the experience engaging and even addictive by:
- Gamifying progress: Specific measurement scores and practice streaks
- Providing challenges: Conversation assessment based on your company’s unique training methodology, sales process, and coaching models
Enabling self-competition: See performance trends over time and set personal bests
Built for Compliance
As a SOC 2 Type II certified organization, you can rest assured that your data is secure and controlled with ACTO.
As a validated system (21 CFR Part 11), you know that the ACTO platform meets the required regulatory standards for security, integrity, and reliability.
