ACTO Launches LAICA: The First GenAI Knowledge Assistant Built Specifically for the Life Sciences Industry
AI-Powered Intelligent Field Excellence for
Life Sciences
Ensure field-based teams are always competent and confident in face-to-face HCP interactions
Empowering Field-Based Teams
Biopharma Sales, Marketing, and Medical teams trust ACTO to improve customer engagement and brand performance by turning field professionals into “Masters of the Message” who engage HCPs and their support teams with authority and impact.
Our customers agree with us
Why ACTO?
While an omnichannel approach to HCP marketing has many benefits including the ability to control the message, personalize the delivery, and measure the impact, it has put a spotlight on the “Wild Card” nature of the field-based teams. How do you know what they are actually saying to HCPs out in the field? ACTO helps you transform your “Wild Cards” into “Masters of the Message” for better HCP access, engagement, and brand performance.
Give your field-based teams the power of AI
With ACTO, you can give field-based teams easy access to everything they need with AI-powered, voice-enabled search to access MRL-approved content and messaging.
Control the message
ACTO makes it easy for field-based teams to review and remember brand and clinical messages with key takeaways from training, talk tracks for core visual aids, and tips from coaching.
Measure the impact
With ACTO, commercial leaders have unparalleled visibility into where field-based teams are excelling and where they need help, so they can intelligently elevate field excellence.
Let’s connect
We’ve empowered pharma, biotech, and med device companies of all sizes to elevate their field teams into confident, competent “Masters of the Message.”
OUR SOLUTIONS
Made for Life Sciences
The ACTO platform was built specifically to meet the needs of the Life Sciences industry.
Sales & Commercial Excellence
Strengthen your field reps’ competence and confidence to improve HCP access, engagement, and preference
Marketing & Brand
Make sure field-based teams are using marketing assets and delivering the brand message with accuracy and impact
Medical Affairs
Ensure pull-through and maximum retention of clinical knowledge with your MSLs
Commercial Learning & Development
Make training a joy for your reps and equip them for continuous learning in the flow of work
“ACTO has changed the way our sales force operates in a very positive way. We love how it speeds up our sales cycle, puts time back in our day and encourages continuous learning.”
Ryan Kindig
Sales Trainer and Territory ManagerMonaghan Medical
Resources
Video
Meet LAICA RepAssist
How can an AI knowledge assistant designed for Life Sciences help field reps get the product information they need during in-person HCP interactions in a quick and compliant manner?
EBOOK
The Critical Gap in Pharma Omnichannel Marketing
Face-to-face rep meetings are the most desired and effective channel with HCPs, yet these interactions are the hardest to control and measure. How do you bridge this gap?
Blog
Do Your Reps “Lay Dying” In Front of HCPs?
Rep materials can read as a William Faulkner novel—many words, hard to follow. What if you gave them CliffsNotes?