Guide: Coaching: A Critical Step on the Path to Field Force Excellence

Learn how to empower your sales force, enhance commercial excellence, and drive success in the Life Sciences industry.

In this guide, you'll discover the essential strategies and actions needed to bridge the gap between training and coaching in Life Sciences field force effectiveness.

  • Understand the repercussions of disconnected training and coaching sessions on sales effectiveness and company performance, with real-world examples from the Life Sciences industry.
  • Identify and address the key barriers preventing the seamless integration of coaching and training, from organizational structure to messaging complexity, and learn practical strategies to overcome them.
  • Gain actionable insights to connect coaching to training within your organization, including fostering a culture of continuous learning, setting clear expectations, and leveraging field coaching reports.

Recommended Reading


ACTO announces OmniSight™

ACTO’s unified learning platform is uniquely positioned to offer insight into the impact of training on rep behavior and performance.

Read the press release

The age of insight

Everyone has always wanted big picture insight to guide decisions and strategy, so why has it taken us this long to finally get it?

Read the blog

OmniSight™ for Launch Success

Organizations have one chance to get their product launch right. How can teams optimize training and demonstrate its impact on product launch success?

Read the solution brief